The platform is rolling out a new feature that allows them to reduce the quantity of AI-made videos appearing in their streams. This move comes as the platform revealed that it currently hosts in excess of 1 thousand million AI-generated clips.
Trial and Implementation
This change is being tested over the following weeks before a global rollout. This advancement comes amid a increase in AI content, fueled by emerging video-generation tools.
The Broader AI Trend
Recent reports that nearly one in 10 of the fastest-growing content creators on a competing service primarily display clips produced artificially. A large amount of this content is classified as mass-produced AI material, a term for substandard, factory-style content that is typically nonsensical or dreamlike.
Our research shows that numerous viewers like content created using AI tools, ranging from computer-generated images to educational videos, and we intend to provide users the power to see more or less of that, based on their own preferences,” commented a company executive.
Scale of AI Content
The platform announced that there are presently 1.3bn videos on its app labeled as AI-generated. In total, more than 100 million media items are added to the platform daily, making AI content a limited portion of its complete catalog.
How to Adjust Settings
Viewers will be in a position to decrease or raise the volume of artificial media they watch by opening the topic control option in the platform and choosing AI-made media. Additional categories that are already be adjusted under the setting include news, fashion, aesthetics, and dance.
Content Labeling and Policies
TikTok’s rules oblige creators to tag “realistic” AI-generated content, and it prohibits harmful deepfakes of public figures or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its terms of service.
In addition, the platform will henceforth attach an artificially created watermark to content created with its proprietary AI systems, or detected by an industry-wide initiative for identifying artificial media. This step is aimed to deter users from trying to bypass the labeling process.
Educational Initiatives
The platform is additionally launching a $2 million awareness program for specialists and institutions to produce educational content about ethical AI use. This program will benefit educational bodies dedicated to educating computer science.
Moderation Strategy
TikTok has supported its safety measures, following discussion over intentions to make redundant hundreds of review team members in Britain. It is set to eliminate hundreds of positions in its trust and safety department in the UK capital, with trade unions and internet security professionals expressing worry that staff are being displaced by AI moderation.
A trust and safety lead stated that people-led review would remain essential, but AI can safeguard staff by filtering out the most harmful content before it has to be seen by staff. TikTok reported a notable drop in explicit and harmful content reviewed by safety staff over the previous year due to intervention by its machine learning processes.
We believe it is crucial to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with dangerous material as rapidly, which is why a significant AI assistance is proving valuable work at speed.”
